Train your staff (or yourself).
If you can sell things successfully, you are a better employee in so many different jobs. You are more employable. If you run your own business; your business should be more successful.
WHAT MAKES A GOOD SALES PERSON?
A good sales person should possess the following qualities:
- Enjoy selling
- Be well presented (If face to face -groomed and neatly dressed)
- Have a pleasant personality
- Be courteous and tactful
- Have a basic understanding of human nature – have the ability to read people’s body language etc.)
- Be a great ‘listener’
All these qualities provide a predisposition toward successful selling; but to be a really successful seller, a person needs knowledge and understanding and experience that creates a natural and genuine approach to interacting with customers. This course can help anyone be a better seller; and for people who have some or all of the above qualities, this course may help you to become an exceptional salesperson.
COURSE CONTENT
Lesson 1: Presentation, Personality and Communication in Selling
- Personality, Self-Awareness and Attitude
- Types of Shoppers
- Communication, Active Listening and Conversation Selling
- Communicating Confidence
- Trends in Ethical Shopping
Lesson 2: Helping the Product Sell Itself
- Merchandising and Displays
- Signs
- How Customers Pay
- Case Study: Garden Centre Products & Services
Lesson 3: Product Knowledge
- What is Product Knowledge?
- Knowing your competition
- Marketing for Sales Outlets and Retail Businesses
Lesson 4: Selling Made Simple
- Introduction – The selling process
- Steps in Sales
- Using Language to Promote Sales
- Creating Logical Sentences
- Reduce Confusion in Your Sales Approach
Lesson 5: ‘The Opening’ (Gaining the Customer ’s Attention)
- Introduction
- Timing and Opening a Sale
Lesson 6: ‘Closing a Sale’ (COS)
- Add-On Sales/Upselling
Lesson 7: The Law and Selling
- Ethics and Selling
- Ethics in Sales
- Guidelines for Ethical Marketing and Selling
Lesson 8: Gaining and Keeping Customers
- Customer Satisfaction
- Promotions
- Measuring Success
