ASIC Accreditation - Premier Institution
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Internet Marketing

£175.00

INTERNET MARKETING COURSE TO HELP YOU LEARN ABOUT PROMOTING AND SELLING PRODUCTS ONLINE

Learn about Internet and Digital Marketing over a few days and start applying it straight away. This course is ideal if you want to refresh your skills, learn the essentials or want to brush up on your digital marketing terminology.

The main aspects of Internet Marketing is covered in this course and once you have learned the essentials, you can start creating content that is engaging and relevant to your audience, start getting noticed online by your audience, start converting your audience to returning customers.

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The Internet Marketing Course covers the following topics:

LESSON 1 THE SCOPE AND NATURE OF DIGITAL MARKETING

  • Digital marketing
  • Building, and effectively using, a mailing list
  • Lesson 1 additional reading
  • Reasons for using digital marketing
  • Review what you have been learning

LESSON 2 SEARCH ENGINE OPTIMIZATION

  • Keywords
  • Search engine optimisation for your website
  • Other factors that influence SEO success
  • Seo and being successful online
  • Lesson 2 additional reading
  • Review what you have been learning

LESSON 3 CONTENT MARKETING

  • Digital content
  • Creating a content strategy
  • Designing content
  • Identifying customer pain points to provide direction for content marketing
  • Lesson 3 additional reading
  • Review what you have been learning

LESSON 4 SOCIAL MEDIA MARKETING

  • Why social media?
  • Social media for business – starting out
  • Ways of using social media
  • Supporting tools for social media management
  • Evaluation and adjustment
  • Can influencers really help your business?
  • Evaluating social media marketing
  • Lesson 4 additional reading
  • Skills required to be an effective digital marketer
  • Review what you have been learning

LESSON 5 WEBSITES AND WEB ADVERTISING

  • Websites
  • Web advertising
  • Monitoring and analytics
  • Get the marketing mix right
  • Customer focused websites
  • The challenge of the marketing mix in a digital world
  • Lesson 5 additional reading
  • Review what you have been learning
  • Final assessment

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