Marketing Managers are responsible for all aspects of marketing, not just sales (sales managers deal only with sales). In smaller businesses, the marketing manager may often also be the sales manager, but in large well structured organisations, the Marketing Manager could find themselves in charge of tasks as diverse as stock control and transport, packaging, general promotions, and after sales service, with one or several sales managers heading sales teams working under their direction.
WHAT YOU WILL DO IN THIS COURSE
To obtain this qualification you need to undertake twelve (12) modules from the list below and must include Researach Project 1 plus 100 hours of industy meetings or work experience:
- Marketing (Foundations) VBS109
- Business Studies BBS101
- Sales Management BBS102
- Sales Skills VBS108
- Advertising & Promotions BBS202
- Marketing Systems BBS303
- Publishing I BWR107
- Marketing Psychology BPS107
- E-Commerce BIT100
- Statistics – BSC304
- Project Management BBS201
- Event Management BRE209
To pass each of the above modules, you must complete all assignments satisfactorily, and sit an exam for each module. If you fail anything, you are allowed to repeat the work.
Research Project I BGN102
To pass this, you must submit a a series of satisfactory assignments and a satisfactory final project.
In addition you must complete 100hrs of relevant work experience or attend 100 hrs of industry meetings. These activities must be verified in writing by a “reputable” third party, and approved as a valuable learning experience by a member of the Warnborough academic staff.
