Main Description:
Starting a farm tourism business is a great way to inject another revenue stream into your farming business.
This course will guide you through the different ways in which you can build a tourism business, whether it is a farm gate store, a wine tasting event, a food event or even an immersive hands-on farm stay experience.
Course Structure:
This course covers the following lessons:
1. The Scope and Nature of Rural and Agricultural Tourism
- Background and History of Farm Tourism
- Forms of Agribusiness for Managers and Farmers
- Agritourism Beyond the Farm
- Types of Agricultural Tourism
- Possible Issues
- Animal Welfare
2. Creating an Agritourism Setting
- Planning Your Offering
- Resource Management
- Selecting Target Markets – Market Segmentation
- Marketing Approaches
- Legal and Health & Safety Requirement
3. Managing an Agritourism Business
- Managing the Physical Resources
- Managing People
- Setting up and Running a Farm Shop
4. Agricultural Tourism Accommodation
- Styles of Accommodation
- Costing Accommodation
- Maintenance
- Farm Tours and Activities
- Identifying Major Target Groups
- Tours Within the Farm
- Tour Schedules and Bookings
5. Designing and Conducting Tours and Activities
- Creating and Delivering Activities
- Creating Activities Outside the Farm – Mobile & Online
6. Agritourism Events
- Types of Agricultural Events
- Planning for an Agricultural Event
- Phases of Delivering an Agricultural Event
- Dealing with Event Issues
- Managing Visitor Access
7. Marketing and Promoting an Agritourism Business
- Introduction to Customer Relationships
- Customer Care Policy
- Customer Care – Levels of Involvement
- Effective Communication
- Dealing with Complaints
- Self-Evaluation
- Maximising Customer Service
- Importance of Market Research
- Analysing Costs and Benefits
8. Special Project – PBL – Design a Farm Tour Activity Problem-Based Learning Project
How Does a Warnborough Online Course Work?
You can start this course at any time you like. Once you have enrolled, you will be given access to our online learning system where you can view or download the lessons to your PC, tablet or other device.
There are self-assessment tests at the end of each unit so you can check if you understood the lesson. You can attempt these as many times as you like, and the results will be displayed once you have completed. You must be connected to the Internet for these tests to work. Practical exercises and research tasks will be set at the end of each lesson – including an assignment. You will submit this assignment to your course tutor, who will mark your work and give you constructive feedback and suggestions.
At the end of the course, you can apply to do a final assessment. This may be an examination or a major project. You will receive the credits and a certificate of completion if you pass. If you have any questions, please contact us.
