The core activity of any farm is producing animals or crops, but if the produce is not marketed at the right time for the right price, the whole financial viability of the farm is at best unstable. This course develops your ability to analyse and manage marketing problems in an agricultural enterprise.
E-Learning Structure
The duration of this online course is 100 hours. This consists of 8 in-depth lessons:
- Agricultural Marketing Concepts
- Farm Marketing Strategies
- Target Marketing
- Handling Produce
- Customer Relations
- Market Research
- Promotions
- Managing Marketing
Course Aims
- Explain the role of marketing in business and the importance of marketing in the business plan.
- Assess the relative importance of marketing planning and to determine marketing strategies in relation to farming.
- Identify target markets to select suitable marketing methods.
- Explain the physical handling of products in the marketing process, including packaging, labelling, presentation and transportation.
- Plan to maintain sound customer relations in an agricultural business.
- Conduct market research into a product or service in the agricultural industry.
- Plan to manage the promotional program for an agricultural business.
- Develop strategies to manage the marketing of an agricultural enterprise.
How Does A Warnborough Online Course Work?
You can start the course whenever is convenient for you. You will be studying from home and have access to support from our qualified tutors. Practical exercises and research tasks will be set at the end of each lesson – including an assignment. You will submit this assignment to your course tutor, who will mark your work and give you constructive feedback and suggestions.
If you have any questions please contact us.
