COURSE STRUCTURE
There are 10 lessons as follows:
- Marketing Systems
- Retailing Systems and Strategies
- Wholesale Systems and Strategies
- Product Presentation and Packaging
- Negotiation Skills
- Marketing Organisations
- International Marketing I
- International Marketing II
- Analysing the Market
- The Market Mix
Each lesson culminates in an assignment which is submitted to the school, marked by the school’s tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.
SUMMARY OF COMPETENCIES DEVELOPED
On successful completion of the course you should be able to do the following:
- Explain the difference between the consumer market and other markets.
- Draw a chart showing the market channels followed by a product or service.
- Explain the differences between retailing and wholesaling.
- Explain procedures, stages and concepts involved in retail marketing a product.
- Explain the wholesale marketing system of this business.
- Explain the core, tangible and augmented product of a favourite product which you buy and use frequently?
- Suggest alternative ways that products might be packaged and presented in the retail situation.
- Assess the marketing performance of two different companies.
- Decide What preparatory studies should be made of a country before making a decision about whether to export there or not?
- Explain procedures, stages and concepts involved in the marketing internationally of a product.
- Suggest a product or service which you think has potential for marketing in another country.
- Write a report on the marketing profitability of a business.
