ASIC Accreditation - Premier Institution
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Garden Centre Sales

£175.00

SKU: GCS101 Categories: , ,

SALES SKILLS FOR GARDEN CENTRE STAFF

Improve your sales skills or those of your staff! This 20-hour online course was written in conjunction with professionals working in this field. Students will learn the art of selling – understanding that a more professional approach to selling is the key to improved sales in today’s competitive environment.

A business cannot survive without great salespeople and garden centres are not excluded from this. Too often garden centres have concentrated only the plants – not how to sell those plants. If a garden centre is to survive today, then it needs great staff with the abilities, techniques, attitudes and approaches of professional salespeople. Just knowing about horticulture, although important, is not enough. A sales team or even a single salesperson can make a huge difference to the success of a business. Knowing how to open and close a sale and how to encourage add-on sales are fundamental to sales skills. This course covers that and a lot more.

This Course is for:

  • Garden centre sales assistants
  • Garden centre owners
  • Small operators
  • Larger operators with accessible and flexible staff training needs
  • People (with some horticultural background) looking to break into garden sales
  • Students of horticulture wanting to expand into sales

COURSE CONTENT

Lesson 1: Presentation, Personality and Communication in Selling

  • Personality, Self-Awareness and Attitude
  • Types of Shoppers
  • Communication, Active Listening and Conversation Selling
  • Communicating Confidence
  • Trends in Garden Centre Customers

Lesson 2: Helping the Product Sell Itself

  • Merchandising and Displays
  • Signs
  • How Customers Pay
  • Garden Centre Products and Services

Lesson 3: Product Knowledge

  • What is Product Knowledge?
  • Knowing your competition
  • Marketing For Garden Centres and Nurseries
  • Lesson 3 Additional Reading
  • Mark Ups in Garden Centres – What to Charge
  • What is a ‘Reasonable’ Mark Up?

Lesson 4: Selling Made Simple

  • Introduction – The selling process
  • Steps in Sales
  • Using Language to Promote Sales
  • Creating Logical Sentences
  • Reduce Confusion in Your Sales Approach

Lesson 5: ‘The Opening’ (Gaining the Customer ’s Attention)

  • Introduction
  • Timing and Opening a Sale

Lesson 6: ‘Closing a Sale ’ (COS)

  • Add-On Sales/Upselling

Lesson 7: The Law and Selling

  • Ethics and Selling
  • Ethics in Sales
  • Guidelines for Ethical Marketing and Selling

Lesson 8: Gaining and Keeping Customers

  • Customer Satisfaction
  • Promotions
  • Measuring Success

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