Marketing is very important – no matter what industry your company or business is in. This online course will show you how to appropriately market and advertise your Horticulture business. You will learn how to effectively plan and execute marketing campaigns for produce or garden products. A good understanding of how to market horticulture effectively will put your company or products ahead of the rest – Horticulture is fierce industry and competition.
E-Learning Structure
The duration of this online course is 100 hours. This consists of 7 in-depth lessons:
- Introduction to Horticultural Marketing
- Horticultural Marketing Processes
- Horticultural Marketing Methods
- Customer Service
- Horticultural Marketing Research
- Developing An Advertising Program
- Developing An Horticultural Marketing Strategy
Course Aims
- Explain the concept of supply and demand, in a specified horticultural context.
- Explain specified economic theories in relation to two different horticultural commodities.
- Define terms relevant to horticultural marketing.
- Distinguish between marketing and selling in a horticultural enterprise.
- Compare different packaging strategies for various horticultural products.
- Analyse the labeling of different horticultural products, to determine possible improvements.
- Analyse options for transportation to market of different horticultural products.
- Analyse storage options during marketing, for different horticultural products.
- Determine criteria which are critical to the marketing success of different horticultural products.
- Prepare a marketing plan for a horticultural enterprise, that summarises: *handling *storage *packaging *transportation *promotion *selling.
- Describe specific examples of three different marketing strategies, used in the horticultural industry.
- Analyse the marketing of a specific, successful product or service, in the horticultural industry.
- Determine target markets for different selected horticultural products.
- Compare the marketing of a specified horticultural product using different marketing methods.
- Evaluate the success of marketing methods being used by different specified horticultural enterprises, to market their products or services.
- Evaluate positive features of customer service, in a specific horticultural enterprise.
- Evaluate negative features of customer service, in a specific horticultural enterprise.
- Explain the importance of consistent product availability, in a specified horticultural enterprise.
- Explain the importance of well-trained customer service providers, in a specified horticultural enterprise.
- Develop guidelines for maintaining good public relations, in a specific horticultural enterprise.
- Prepare a customer service policy for a selected horticultural enterprise.
- Design a questionnaire to determine demand for a new specified horticultural enterprise, in your locality.
- Design a questionnaire to determine customer attitudes towards a specified horticultural product or service.
- Determine the socio-economic attributes of clients of a specified horticultural enterprise, investigated by you.
- Determine the behavioural characteristics of clients of a specified horticultural enterprise, investigated by you.
- Conduct market research into a specific product or service, by questioning a representative sample of different customers, of a horticultural enterprise.
- Collate statistics from conducted market research that you conducted.
- Analyse statistics relating to market research undertaken by you.
- Explain appropriate applications for different advertising avenues, in the horticultural industry.
- Develop guidelines for writing advertisements for a specified horticultural service or product.
- Write appropriate advertisements for different specified horticultural services or products.
- Prepare an appropriate brochure, to the stage of finished art work, for a specific horticultural product or service.
- Evaluate the response from specific horticultural advertisements.
- Evaluate different advertising methods used in a horticultural enterprise investigated by you, in terms of costs versus benefits.
- Determine the significance of packaging, presentation and labelling to marketing of a specified horticultural product.
- Estimate the relative benefits different techniques which may be used to promote a specific horticultural enterprise.
- Produce design for a specific nursery, farm, or other horticultural enterprise, to enhance marketing in that enterprise.
- Develop a promotional campaign for a specified horticultural product or service.
- Explain different methods of determining a price for a specified horticultural product.
How Does A Warnborough Online Course Work?
You can start the course whenever is convenient for you. You will be studying from home and have access to support from our qualified tutors. Practical exercises and research tasks will be set at the end of each lesson – including an assignment. You will submit this assignment to your course tutor, who will mark your work and give you constructive feedback and suggestions.
If you have any questions please contact us.
